Ad-hoc information campaign through mobile cinema

• Develop the operational phase. Starting from the tested format of the travelling cinema and based on the strategic objectives of the campaign, the contents are prepared involving various stakeholders (national authorities, civil society, international partners),  the itinerary is planned considering various parameters (social, climatic, logistical, institutional), and the timeline, methodology and needed resources are established.
• Preparation. The film caravan, composed of experts, actors, technicians, video-makers, and social animators, arrives at the designated place to establish institutional relations with local authorities in order to share the contents of the campaign and define their involvement and participation. At the same time, technicians produce short films in real time on the life of the place in relation to the messages to be conveyed. Partnerships are created with both local radio and television broadcaster to broadcast the messages and films produced by the project, and with associations that already carry out information campaigns in the area, with whom to share audio-visual material.
• The campaign. A cinema, theatre and music show is staged in combination with specific actions on the field (clinical tests, counselling, thematic workshops) and the distribution of information material. The prepared short films, films and important national and international cultural or sports events are screened. Throughout the performance, a continuous participative dialogue is established with the audience about the contents of the event. In this way, a promotion of social content is combined with a cultural initiative based on the message of the film. Live broadcasts of the event will also be posted on social media. The footage of the event then is processed into video and photographic material and pamphlets, useful for the dissemination of what took place.
• Evaluation. Throughout the campaign, any data useful for evaluating its impact in terms of participation and its effects on the target population (compared to the population not involved, used as control sample) are collected and recorded.
• Other operations. Thanks to the relations and established dialogue with the communities, it is possible to carry out other activities critical for the development of the area and its communities: collection of data, analysis of needs, evaluation of development investments and projects to be conducted.
• Campaign closure: Organization of the collected material, editing of clips or short films on the information campaign, dubbing, dissemination and promotion of the initiative.

[Image produced during the CinemArena, an AICS funded initiative implemented by IOM. © Andrea Borgarello]